Sales professionals can increase potential leads and sales through social networking sites. But the question is how?

Direct sales pitching on social networking sites can somehow negatively affect you (but not in all cases). Chances are, either they will hide your posts or erase you from their networks, if the people within your network feels awkward by your hard selling techniques.

Some of the best practices of using the social networking sites are:

• to gather information of prospect audience
• to use as a starting point of your links, videos, articles and photos towards your website (purely dedicated for selling)
• to be visible to a set of audience
• to gain credibility from people

Now, here are a few tips on how to properly “network” on social networking sites. more about How to properly use Social Networking sites for Sales Professionals?